Hookup Culture

Hookup Culture and Women Empowering Hookup culture is weakening for ladies despite the fact that a few ladies guarantee that it enables them. This is so in light of the fact that the occurrences that encompass it put ladies in danger of low confidence, misery, liquor abuse, and eating disorders.Advertising We will compose a custom paper test on Hookup Culture explicitly for you for just $16.05 $11/page Learn More Some ladies and women's activists may guarantee that hookup culture is acceptable on the grounds that it liberates them from chains of having connections. Be that as it may, most ladies with hookup experience later think twice about it since they feel impaired by the sexual experiences (Armstrong, Laura and Pula 2010). Why Hookup is more Common Now than Any time in recent memory Hookups are more typical these days than any other time in recent memory since lion's share of youngsters would prefer not to invest in genuine connections. This is on the grounds that they put a gre at deal of their time in vocation advancement. Consequently, they take part in hookups since they dread contracting STDs and prior pregnancies. This is on the grounds that hookups help them to get sexual joys while diminishing its physical and enthusiastic dangers (Armstrong, Laura and Pula 2010). These days, youngsters particularly understudies esteem kinship more than sentiment and oral sex than intercourse in view of its relative security. Youngsters Hooking-up Causes a Moral Panic No issue how engaging easygoing sex might be to some youngsters, it is exploitative and impacts on their lives contrarily. Hookups empower moral debauchery for example a young lady stripping before young men. It acquaints youngsters with sex at prior ages in an easygoing setting. Besides, it disintegrates sexual emotions and sensation which prompts low confidence consequently a conviction based frenzy. Is Sexual Interaction inside Relationships Preferable to Hook-ups? Sexual association seeing someone is desirable over hookups. It brings more fulfillment and genuine physical and enthusiastic joy. Ladies climax all the more regularly and experience elevated levels of fulfillment than in hookups. This happens in light of the fact that sex seeing someone utilizes sexual exercises that are favorable for accomplice climax and fulfillment. For example, examine directed by England’s group uncovered that men get progressively worried about the climax of their lady friends than hookup accomplices where as ladies appear to be keen on satisfying their sweethearts and hookup partners.Advertising Looking for paper on sexual orientation contemplates? How about we check whether we can support you! Get your first paper with 15% OFF Learn More Sexual Double Standard among Men and Women with regards to Hooking up Yes. Sexual twofold standard exists in hookups and it ruins women’s hookup encounters. Men appreciate the benefits of sex prevalence or bullheadedness when it comes over hoo kups. For example, men can lie with the same number of ladies as they could and this adds to their glory and masculinity. Despite what might be expected, a lady who lays down with numerous men turns into a â€Å"ho† and she is viewed as inconsistent with other ladies. She is disregarded and demonized by the way that ladies ought not rehearse sex outside connections. Sexual twofold standard influences ladies in hookups. This is the principle reason they despite everything endure covetous and damaging connections (Armstrong, Laura and Pula 2010). Connection between Hookup Culture and Same-Sex Relationship Hookup culture identify with same-sex relationship since it includes sexual incitement between accomplices of the equivalent sex. The accomplices experience sexual weights that they would feel on the off chance that they had genuine sex. Sex for this situation doesn't fill its proposed need but instead fills in as a device for sexual delight without passionate responsibility. Besides, hookup culture portrayed in this article includes associating when hookup that likewise exist in same-sex connections (Armstrong, Laura and Pula 2010). Work refered to Armstrong, Elizabeth, Hamilton Laura and Pula England. â€Å" Is Hooking-up Bad for Young Women.† Contexts. American Sociological Association. Summer 2010. Web. n.d. This article on Hookup Culture was composed and presented by client Maginty to help you with your own examinations. You are allowed to utilize it for research and reference purposes so as to compose your own paper; be that as it may, you should refer to it in like manner. You can give your paper here.

Police Patrol Essay

Area 1 †Introduction Undoubtedly, the wellbeing and thriving of neighborhood networks is needy upon, in huge section, an avoidance of criminal activity.â It is in safe networks that organizations develop and succeed, individuals carry their families to live, and others like to visit.â With this at the top of the priority list, the great method to guarantee that networks are liberated from wrongdoing is using police patrol.â It is the police nearness that has commonly held wrongdoing under tight restraints (Sklansky).â However, the money related expense of police watch regularly makes such insurance very hard to place into action.â In this exploration, the expense of police watch will be inspected through the conversation of the accompanying article: Farrell, Graham, Erin Lane, Ken Clark, and Andromachi Tseloni. â€Å"What Does the World Spend on Policing? [*].† International Journal of Comparative Sociology (2001): 59. On the other hand, elective strategies for wrongdoing counteraction, beside the utilization of the regular police watch will be inspected through the conversation of this article: Rubin, Herbert J. â€Å"Economic Partnering with the Poor: Why Local Governments Should Work with Community-Based Development Organizations to Promote Economic Development.† International Journal of Public Administration 23.9 (2000): 1679. Extra sources will be refered to where important to at last mention that while police watch is significant, it is exorbitant, and there are different strategies/assets that can be taken advantage of to supplement the adequacy of police watches without surpassing spending plans or overextending the capacity of little police powers to achieve what they have to achieve. Segment 2 †The Main Points of the Two Articles Farrell, Graham, Erin Lane, Ken Clark, and Andromachi Tseloni. â€Å"What Does the World Spend on Policing? [*].† International Journal of Comparative Sociology (2001): 59. The central matter of this article are that universally, in little and enormous countries the same, the aggregate sum of cash spent on policing and wrongdoing anticipation sums in the many billions of dollars, and with that, the topic of whether that cash is well spent.â Additionally, the article talks about the job of regular people during the time spent forestalling wrongdoing, which lessens the weight on the ordinary police watch. Rubin, Herbert J. â€Å"Economic Partnering with the Poor: Why Local Governments Should Work with Community-Based Development Organizations to Promote Economic Development.† International Journal of Public Administration 23.9 (2000): 1679. In close connection to the primary article, this article mentions that among other administrative associations, nearby police offices should work with network based, regular citizen associations to accomplish the objective of battling wrongdoing, which is one of the principle purposes behind the presence of police watches themselves. Area 3 †Comparison and Contrast of the Two Articles The two articles picked for this examination do in actuality have similitudes and contrasts which, amusingly, all add to mentioning that police watches are powerful and fundamental, yet would not be successful, and to be sure can't be viable, on the off chance that they are overburdened by an excessive amount of work for too hardly any officials, or if the police associations are unduly controlled by an absence of monetary assets. To begin with, the Farrell article gauges the expense of police watch against the outcomes that are gotten for the cash that is spent.â Far from saying that police watches are inadequate, the article says that overburdened police watches are insufficient, and hence, in lieu of cash that doesn't exist, police watches ought to be helped by network/regular citizen assets at whatever point conceivable. Following closely following the primary article, the Rubin article makes the significant point that neighborhood police offices, whenever confronted with an absence of assets, should work all the more intimately with network associations so as to accomplish successful wrongdoing counteraction and dread of criminal guilty parties sometime later. In an indirect manner, the two articles do in reality make a similar point; if police watches are to be successful later on as they have been previously, they will require some help.â The appropriate response isn't to overextend watches or to slice them due to underfunding, yet rather to work together more intimately with the network for the common advantage of both.â The advanced police power faces difficulties that those of the past didn't; expanding requirement for decent variety in police powers, extra faculty due to the increments in wrongdoing, and populace builds make the extent of the conventional police watch considerably more confused and costly than at any other time (Sklansky).â Also huge is the gigantic expense of the handling of criminal cases in official courtrooms because of the expanding multifaceted nature of criminal law (Frodsham) Area 4 †Conclusion In view of the examination of these articles and going with extra assets, the end has been arrived at that police watches are powerful, if and just in the event that they are either appropriately financed or on the off chance that they are helped by regular citizens and network associations without satisfactory funding.â , taking everything into account, police watches ought to be proceeded, and ought to be bolstered by networks on the off chance that they are to keep on appropriately work.

Three Essay Topics Most Students Struggle With

Three Essay Topics Most Students Struggle WithArgumenative essay topics offer a set of subjects that are addressed in an essay, to give readers a clear idea of the essay topic. The topics are usually introduced in an introductory section and then later the focus is turned towards other supporting materials.The first and most common of the argumentative essay topics that many students find difficult to tackle is the nature of science. Science is an analytical and critical approach to understanding phenomena within the framework of logic. It is used to analyze the inner workings of natural processes, the relationship between behavior and causal factors, and the explanation of the observed phenomena. Students who pursue this subject can expect to master a wide range of skills including reading, reasoning, exposition, explanation, and visualization.Many different types of philosophical approaches can be studied. These include metaphysics, epistemology, aesthetics, ethics, and political p hilosophy. Students who pursue these subjects will study different modes of philosophizing in order to determine how we ought to live our lives, what works best for society, and what are good societal structures. Many students enter college knowing about these kinds of things but they need help with developing these ideas.The first of the argumentative essay topics students want to learn when they enter college is the ethics of research. There are numerous arguments and issues that can be examined here and students who succeed at this course will need to be able to weigh the conflicting issues. They will also need to be able to develop an appropriate and efficient argument for a particular ethical position.The next set of argumentative essay topics, students seek to learn are those on aesthetics. This branch of study focuses on the application of beauty in a number of areas, including painting, sculpture, literature, and music. Students who choose this subject can expect to be able to learn how to analyze and discuss aesthetics in relation to a variety of forms of artistic expression. They will also have the opportunity to consider and discuss some of the generalities behind aesthetics, as well as discuss the best ways to apply this knowledge to their own art and work.The last of the argumentative essay topics students want to look at are those on epistemology. This is an important area of study, as it helps students to develop an ability to identify logic and subjectivity in both their thoughts and actions. Students who wish to learn this subject will need to be able to answer the question of whether they are following a reliable pattern of reasoning in their own thinking, as well as how to address and counter the forces of subjectivity in all areas of life. Students who successfully learn this topic will be in a better position to critically examine their own ideas and decisions.If you are trying to decide which argumentative essay topics to choose for your own studies, consider which ones appeal to you and that you might feel most comfortable with. Once you know the material well, you can work on incorporating this information into your own writing. As you learn more about these subjects, be sure to incorporate these topics into your own writings to learn how to effectively incorporate these topics into your own writing.

Personal Narrative My Faith Story - 1152 Words

My â€Å"faith story† begin in the year 1999, when I became involved in automobile accident that nearly left me paralyzed. I was transport by ambulance to the emergency room. I had lost the mobility in both of my legs at the time. However, after praying to God. When I arrived at the hospital and regain conscience; I had feeling back in the left leg, but not the right. The doctor came in and begin to do tests, still no reaction out of the right leg. The doctor left the room and I begin to pray to God once again to restore. The doctor return; again, he performed another procedure and I felt the sting of the needle in my right foot. I was thankful that all had been restored and I was able to walk out the hospital. It was not until I made it home that I realize how bad I was hurt, even though I walk out the hospital and drove myself home. The next day I was in severe pain day in and day out. The company that I work for sent me to therapy, because it was an on the job injury. I was driving the company vehicle at the time. It seemed after going to therapy, the pain got even worse. They place me on light duty, because I was unable to perform the strenuous task that I once did. I remember at this point of my life mostly just praying to God and talking to God. I guess I was having faith also. I was not quite familiar with the term â€Å"faith† at that time. All I knew is that the work I was doing was light duty, but the company was not pleased with me being on the inside working. I guess itShow MoreRelatedPatient Narratives1708 Words   |  5 PagesNarratives or stories have been used throughout the history of the human race to allow and help people to express themselves in ways that promote personal growth and enhance physical well-being. Even in the simplest of contexts, narratives are a core factor in the advancement of the humanity/society and all of its facets. An illustration of this can be seen in the transfer of a family s lineage, history, and values from generation to generation. This allows for the recipient of this informationRead MoreThe Narrative Of Briton Hammon1583 Words   |  7 Pages1) The narrative of Briton Hammon would be an ex cellent addition to ENGL 35000. This short story encompasses many of the questions touched on in class that are integral parts of early American literature. There are even parts of this piece that expand onto subjects that the class did not discuss. In looking at the genre, ideas, topics, and my personal reaction to this piece, one is able to understand why the captivity narrative of Hammon would add insight into this American literature course. OneRead MoreThe Greatest Question For Today s Christian1212 Words   |  5 Pagesand numerous other secular ideologies. The goal of the church today needs to be to recover the true fullness of God’s narrative and importance of its life in the world. The church today struggles to differentiate God’s narrative with our narrative. The church teaches about my redemption story and how I as the individual am saved. While this is all good and true, the bigger story reaches far beyond that. When Christ became man, all things in heaven and on earth were changed forevermore. Jesus didRead MoreNotes On The Land Bears The Mark Of The Human History1657 Words   |  7 PagesOverview We are the stories that we tell. We shape our narratives of the past to represent who we feel we are, selecting aspects to highlight and others to forget based on how we wish to represent ourselves and the meaning we apply to particular events. 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Goodman Brown, our main character and narrator, leads us through his experience of the forest and the temptations to give into sin. Yet, it seems he is the most affected within this journey, by his wife of 3 months—Faith. Faith, as well as the puritan society’s as a whole—is represented as innocence and pure. As the story progresses any reader can conclude that not one member of the puritan society is untainted fromRead MoreThe Tragedy And Horror Of The Joplin Tornado1627 Words   |  7 PagesIt is my belief that the attachment of positive interpretations to the tragedy and horror of the Joplin tornado, and the repetition of such themes through continuous narration, directly affected community ethos. This, in turn, helped furth er select the features of the collective narrative shared with the nation through national news. The national attention to Joplin, spurred those wanting to help in the wake of such devastation and those in admiration of the community’s own resilience to volunteerRead MoreDouglas vs Stowe1650 Words   |  7 Pagesslavery in their literature. While both Harriet Beecher Stowe’s â€Å"Uncle Tom’s Cabin,† and Frederick Douglas’s â€Å"Narrative of the Life of an American Slave,† offer impelling accounts, regarding the historical slavery era throughout the 1800s, the two authors write from distinctive experiences. Stowe’s Uncle Tom, a fictional character, attracts his audience through his profound Christian faith, which gives him an unbreakable spirit that enables him to see both the hand of God in all that happens and,Read MoreTrue North Is Leaders Essence Of Who You Are Our Deepest Beliefs, Values, And The Principles1170 Words   |  5 Pagesa leader being genuinely human at a profound level. It is an internal compass that drives a leader through life. True North is leader’s adjusting point that helps him/her stay on track. It is unique for each individual based on individual’s life stories and crucibles. True North is based on what is most important for a leader, for instance, leader’s most treasured values, passions and motivations, and other sources of satisfaction in life. True North is about leader’s journey towards integrity andRead MoreAnalysis Of David Bezmozgis s An Animal And The Memory1201 Words   |  5 PagesThe collective meaning behind being a Jewish person is rooted in memory, and the Holocaust itself is often the crucial link to a shared Jewish past. It is the central part of that history and identity, connected to a larger narrative of pain, trauma or even shame. The short story by David Bezmozgis An Animal to the Memory illustrates such a situation. By making the argument that The Holocaust is completely rooted in the communal Jewish identity. And while keeping the memory of The Holocaust alive

Essay on Johnsons War The Domino Effect - 1031 Words

In 1947, President Harry Truman made a vow to the nation, later known as the Truman Doctrine, to contain communism in Europe and elsewhere. President Truman’s successors continued to make the vow that they would do whatever it took to stop the spread of communism and prevent the â€Å"domino effect.† President John F Kennedy increased the number of military advisors and Special Forces in South Vietnam but President Johnson made the decision to engage in full warfare in the region. Because Johnson decided to engage in full warfare, it is fair and truthful to dub the Vietnam conflict, â€Å"Johnson’s War.† After President Johnson finished JFK’s term, he was in a bit of a â€Å"pickle.† Johnson wanted to stay the course in Vietnam but he feared that a†¦show more content†¦As a result of Johnson’s request, the Congress passed the Gulf of Tonkin Resolution with only two dissenting votes. Decades later, the National Security Agency reported that the report was faulty. Although this intelligence was not reported to the public until after the conflict, it is evidence that the Johnson Administration was not always truthful to the American public. Johnson’s approval rating soared after the passage of the Gulf of Tonkin Resolution but his favorable ratings declined shortly after because he was accused of not being honest with the American people. Johnson was perceived as untruthful by the American public which caused unrest and frustration with Johnson’s constituency. In the election of 1964, Johnson campaigned on a platform that called for restraint in Vietnam. Johnson stated that, â€Å"we are not about to send American boys nine or ten thousand miles away from home to do what Asian boys ought to be doing for themselves† (Buhle, 854). While Johnson was voicing a message that called for restraint in Vietnam, Goldwater, Johnson’s opponent, called for a bombing campaign against North Viet nam as a prelude to invasion. Because of Johnson’s campaign for restraint in Vietnam, he won a landslide victory. In February 1965, the Vietcong had dispatched a suicide bomb to a U.S. military in Pleiku, which resulted in seven American deaths and more than 100 injured. President Johnson hadShow MoreRelatedThe Tonkin Gulf Resolution on August 7 789 Words   |  4 Pagesthree decades earlier with FDR’s New Deal, but would be overshadowed by an aggressive foreign policy driven by his support of containment and the domino theory. LBJ’s presidency underwent evolution as it progresses beginning as an extension of John F. Kennedy’s presidency and evolving into an aggressive, legacy of destruction and violence. 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The fear of a domino theory in Southeast Asia lies at the heart of U.S. involvement in Vietnam. Starting with president Truman and ending with Nixon, the Vietnam conflict continued to become progressively worse with time. Unlike previous wars, the Vietnam War tarnished America’s image as it was the first time in history the U.S. came out defeated while being far more advanced. However whetherRead MoreU.s. Military And Political Relations With Vietnam1573 Words   |  7 PagesVietnam War and how the relationship turned into the way it is today. The Vietnam War started on November 1, 1955 and lasted until April 30, 1975. This war involved many significant leaders such as Richard Nixon, Lyndon B Johnson, John F Kennedy, Ho Chi Minh and many others. North Vietnam leaders had a great impact on the war by organizing many guerrillas and offensives while the South Vietnam leaders were fighting against themselves. However, the U.S took a more forceful approach to the war by sendingRead MoreVietnam War and American Culture1684 Words   |  7 Pagesï » ¿ Vietnam Wars Impact on American Culture Donna Whittle DeVry University Introduction to Humanities I. Introduction and Thesis Statement In the 1960’s America went through many cultural changes. Martin Luther King Jr., a civil rights activist, delivered his famous, â€Å"I have a dream† speech. African Americans were fighting for peace, freedom and equality. The United States was involved in the Vietnam War, committed to anti-communism. African Americans were deployedRead MoreThe Great Depression And World War II Essay2038 Words   |  9 PagesShort Answer: 1. World War I, The Great Depression, and World War II brought instability to the United States. As World War II came to an end in 1945 people were looking for stability, which is what the 1950’s resulted in. The 1950’s was a decade of conformity in all aspects of life; politics, economy, and culture. The fear of communism in America held a significant presence during and after World War II. The establishment of The House of Un-American Activities Committees in the late 1940’sRead MoreThe Nature And Consequences Of Vietnam1576 Words   |  7 PagesStates would ultimately shape a volatile political and military forefront for an anti-communist crusade in the already established cold war environment. The nation of Vietnam, from 1946 – 1954 were engaged in a conflict against the French imperialists for independence whilst France were in an effort to re-establish their colonial rule over the nation post World War II. In this initial conflict there was no explicit involvement from the United States although the US did back the French as they representedRead MoreMedia Coverage Of The Vietnam War1257 Words   |  6 Pagesthe traditional sense. They fight with audio and video, instead. (Rewrite Hook) This was live coverage of the Vietnam War, a long, bloody, unforgotten, and unappreciated war. Once these horrifying images were cast onto American screens, United States would find itself covered in ruins. Ruins that would cost years and years to rebuild. (Fix Transition) Media coverage of the Vietnam War ignited a new era of journalism and served as a driving force in the public’s perception of United States involvementRead MoreThe War On Terror : An Example Of All Three F oreign Policy Tools Is Afghanistan Essay1303 Words   |  6 PagesThe War on Terror required utilizing pre-emptive war, regime change, and unilateralism. An example of all three foreign policy tools is Afghanistan. Bush took a hard line approach with the Taliban government of Afghanistan, who had a semi-friendly working relationship with Osama bin Laden’s terrorist group, al Qaeda, by declaring that if the Taliban government did not hand over bin Laden, the U.S. would invade Afghanistan. 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Impact of Viral Marketing on Decision Making Process of Consumers

Question: Describe about the impact of viral marketing on decision making process of consumers. Answer: Chapter 1: Introduction The marketing is an innovative process to influence the purchase behaviors of the consumers. One of the innovative ways of marketing is the viral marketing (Lu et al. 2013). The decision making process of the consumers can be influenced by viral marketing. This research proposal aims to identify the consequences of the viral marketing on the decision making behaviors of the customers. 1.1 Research Aims and objectives To understand the concept of viral marketing To critically analyze the impacts of viral marketing To evaluate the factors of consumer decision making process To determine the relationship between viral marketing and decision making process 1.2 Research questions What are the positive impacts and negative impacts of viral marketing? What is the importance of consumer decision making process in purchase decisions? What is the relationship between viral marketing and consumer decision making? How can the decision making process can be influenced by viral marketing? 1.3 Project Plan Weeks 1 2 3 4 5 6 7 8 9 10 11 12 13 Project Milestones Research Objectives Research questions Literature Review Research outcome Research Process Data collection process Data analysis Ethical Consideration Fig: Gantt chart Source: Created by author Chapter 2: Literature Review 2.1 Meaning of viral marketing The marketing techniques that utilize the existing social networks as well as other technological advancements to increase the brand awareness or any other marketing purpose is known as viral marketing (Kirby 2012). The process is a replica of the viral processes, which are identical to the spread of computer virus or malware. This is the reason behind the terminology of viral marketing. The aim of this type of marketing is to formulate viral marketing campaigns, which is appealing to the target audience (with high social networking potential). The marketing messages that reach such individuals have the highest probability of further spreading in their known circles within a short period (Aslay et al. 2015). The viral advertisements are paid by a sponsor company, which are published either on their websites or a social media network (like Youtube or Facebook). The consumers get access to the link of the page displaying the viral advert from a social network and enjoy the privilege of copy the advert. The copied advertisement can be passed along through sharing channels like the blog, social media webpage, and a web page (Aslay et al. 2015). The internet is the primary agent for the fast transmission of viral marketing. The internet and the social media websites help the consumers to share content with their acquaintances at lightning speed (Aslay et al. 2015). The advertisement message should be capable enough to catch the attention of the audience. For example, it should be appealing, attractive, worth sharing, good content so that it gains attention easily. 2.2 Methods of viral marketing The viral marketing is a wide concept, which can be used in a variety of forms. The marketing message may be transmitted in the form of interactive Flash games, video clips, ebooks, text messages, webpages, and emails (Grifoni D'Andrea and Ferri 2013). The mobile devices are also one of the most common forms of transmission of the viral advertisements. The other common methods of promotion of viral adverts are- Web search engines, smartphone integration, blogs, radio, television, search engine optimization (SEO), direct marketing, print advertisements, e-polling services and others (Khan and Siddiqui 2013). 2.3 Benefits of viral marketing The viral marketing has many benefits from the concerned organizations point of view. It provides remarkable growth of the company in a short span of time. The company gathers an enhanced list of dedicated customers as well the referral customers. The brands enjoy a greater visibility in the market, and a buzz is created around the products or services of the company (Howeidi and Nguyen 2016). The viral marketing is financially profitable for the concerned company as it cuts down the promotional expenses to a great extent. This is because the advertisement is spread through the referrals of the existing customers. A large audience can be reached by this method of advertising, which automatically reduces the cost of the marketing campaign. 2.4 Meaning of decision making of customers The decision making process of consumers involves the mental steps they undergo during the purchase of products or services. It involves the factors, which involves the selection and acceptability of a product or a service (Solomon 2014). The decision pattern of the consumers is not always constant. There are deviations in the consumer behavior, which is dependant on the product type, purchasing stage of the consumer, purchasing parity and the financial well-being of the consumer (ButkeviÄ ienÄ— StravinskienÄ— and RÃ…Â «telionienÄ— 2015). The decision making of the consumers undergoes five major stages such as need recognition, searching of information, alternatives evaluation, purchase process and the post purchase behavior. 2.5 Factors affecting decision making of customers There are four different types of factors that influence the decision making the behavior of the customers (Haghighi et al. 2012). They are- Cultural, Social, Psychological and Personal factors. The cultural factors are important for understanding the behaviors and needs of the consumers. The consumers are influenced by friends, family and the cultural environment in which he is exposed to. It is important for a brand to understand the predominant cultural factors in a market. The understanding of the cultural factors would help the company to customize its products and adapt the marketing strategy. The social factors are also important from a marketers point of view (Haghighi et al. 2012). The brands have to identify their social benefit offered by the particular products. The brands can target distinguishable social classes like actor, musician, celebrity, politician and others to spread the purchase and use of the product. The psychological factors revolve around the perception, m otivation, attitudes and beliefs of the target audience (Newell Lagnado and Shanks 2015.). These factors shape the decision making process regarding a particular product or service and it changes from one individual to the other. The personal factors like the way of life, the standard of living, age, purchasing power, lifestyle and personality are important determinants of the decision making the process of the consumers. The marketing concern should take care of these four factors, which directly influence the decision making patterns of the customers. 2.6 Relationship between viral marketing and decision making The viral marketing has a significant impact on the purchase decision making of the consumers (Czinkota and Ronkainen 2012). The viral marketing is the key to the success of many business entities, especially the electronic businesses. The viral campaigns, as compared to traditional marketing techniques, have proved to affect the way the consumers formulate their decisions (Gensler et al. 2013). There are different stages of consumer decision making process and the effect of viral marketing can be observed in each of these stages (Andersson 2015). The awareness stage of the decision making process implies that the viral marketing can be used to impart initial knowledge about a product to the consumers (Mohr 2014). The interest stage of the decision making process implies that the viral marketing can be utilized to impart more knowledge about the product and the brand, as a part of the promotional strategy. The evaluation stage of the decision making process implies the growing role of the contents and design of the viral marketing on the consumers. The viral adverts are said to come with value offerings to the consumers (Alsubagh 2015). The success of the previous steps leads the purchasing behavior in consumers. Chapter 3: Research Methodology 3.1 Research outcome The outcomes of this study are expected to deliver an analytical framework for the purpose of investigation of the impacts of the viral marketing on the consumer decision making process. This study would help the marketing concerns to formulate suitable strategies for the maximization of the effect of viral marketing and greatly influence the consumer decision making process. 3.2 Research Process The research process would consist of the identification of the problem, review of literature, clarification of the problem, 3.3 Data Collection Process The theoretical framework of the study was carried out through the investigation as well as research in the relevant literature in journals, books and literary works that directly relate to viral marketing and the purchase decision patterns of the consumers (Jrn Nielsen and Hjrland 2014). A questionnaire was also designed fulfilling the scientific standards of the studies (Williams 2015). The segments that were reflected in the questionnaire were viral marketing, factors affecting decision making of consumers and impact of viral marketing on purchase decisions of the consumers. 3.4 Data analysis The researcher would adopt two types of data analysis- quantitative data analysis and qualitative data analysis. The qualitative data would make use of surveys, observations and online forums. The quantitative data would be analyzed by pie charts, excel sheets, figures, mathematical tools and statistical modeling (Riff Lacy and Fico 2014). The qualitative data would also be analyzed with the help of literature review (Grbich 2012). 3.5 Ethical considerations The researcher should abide by the guidelines of ethical conduct of research for the truthful achievement of the research objectives (London Kimmelman and Carlisle 2012). The researcher should avoid forcing any participant in the data collection process. The researcher should ensure the privacy of the shared information. References Alsubagh, H., 2015. The Impact of Social Networks on Consumers' Behaviors.International Journal of Business and Social Science,6(1). Andersson, S., 2015. Consumers' attitudes toward mobile advertising: a rhetorical approach. Aslay, C., Lu, W., Bonchi, F., Goyal, A. and Lakshmanan, L.V., 2015. Viral marketing meets social advertising: ad allocation with minimum regret.Proceedings of the VLDB Endowment,8(7), pp.814-825. ButkeviÄ ienÄ—, V., StravinskienÄ—, J. and RÃ…Â «telionienÄ—, A., 2015. Impact of consumer package communication on consumer decision making process.Engineering Economics,56(1). Czinkota, M. and Ronkainen, I., 2012.International marketing. Cengage Learning. Gensler, S., Vlckner, F., Liu-Thompkins, Y. and Wiertz, C., 2013. Managing brands in the social media environment.Journal of Interactive Marketing,27(4), pp.242-256. Grbich, C., 2012.Qualitative data analysis: An introduction. Sage. Grifoni, P., D'Andrea, A. and Ferri, F., 2013. An integrated framework for on-line viral marketing campaign planning.International Business Research,6(1), p.22. Haghighi, M., Dorosti, A., Rahnama, A. and Hoseinpour, A., 2012. Evaluation of factors affecting customer loyalty in the restaurant industry.African Journal of Business Management,6(14), p.5039. Howeidi, M. and Nguyen, D., 2016.VIRAL MARKETING(Doctoral dissertation). Jrn Nielsen, H. and Hjrland, B., 2014. Curating research data: The potential roles of libraries and information professionals.Journal of Documentation,70(2), pp.221-240. Khan, F. and Siddiqui, K., 2013. The Importance Of Digital Marketing. An Exploratory Study To Find The Perception And Effectiveness Of Digital Marketing Amongst The Marketing Professionals In Pakistan.Journal of Information Systems Operations Management, p.1. Kirby, J., 2012. Viral marketing.Connected marketing, pp.87-106. London, A.J., Kimmelman, J. and Carlisle, B., 2012. Rethinking Research Ethics: The case of postmarketing trials.Science (New York, NY),336(6081), p.544. Lu, W., Bonchi, F., Goyal, A. and Lakshmanan, L.V., 2013, August. The bang for the buck: fair competitive viral marketing from the host perspective. InProceedings of the 19th ACM SIGKDD international conference on Knowledge discovery and data mining(pp. 928-936). ACM. Mohr, I., 2014. Going Viral: An Analysis of YouTube Videos.Journal of Marketing Development and Competitiveness,8(3), p.43. Newell, B.R., Lagnado, D.A. and Shanks, D.R., 2015.Straight choices: The psychology of decision making. Psychology Press. Riff, D., Lacy, S. and Fico, F., 2014.Analyzing media messages: Using quantitative content analysis in research. Routledge. Solomon, M.R., 2014.Consumer behavior: buying, having, and being. Engelwood Cliffs, NJ: Prentice Hall. Williams, A., 2015. How to Write and analyse a questionnaire.Journal of Orthodontics.

Othello - Change Of Characters Essays - Othello, Iago,

Othello - Change of Characters Othello's character during the play is first shown as a hero of war and a man of great pride and courage. The other main characters in the play all form their own opinions of him and as the play continues, his character begins to deteriorate and become less noble. Chronologically through the play Othello's character changes from a flawless military leader, to become a murderer. Also as the play progresses, the other characters in the play change their opinions of Othello which causes the plot to happen the way it did. Throughout the first act of the play, Othello was shown as many different characters depending on who was speaking. Iago complains of Othello's pride and "bombast circumstance" and is angered by the appointment of Cassio, and educated military theoretician of Florence to lieutenant, instead of himself. Although he knows Othello is a proud man, his open and trusting nature in the beginning of the play will be eroded by the conclusion of the plot. As Iago is speaking to Brabantio about Othello, he uses the term "white ewe" to represent Desdemona, and "black ram" when referring to Othello. By using these terms, it shows that he is trying to give a bad impression of Othello when he is speaking to the royal family in Venice, because Othello is a Moor or a Negro. Iago shows his black hatred for the Moor, and his jealousy of Cassio in his first soliloquy and also reveals his evil intentions. As the act continues and Othello is being searched for by a group of people, Iago attempts to incite Othello into anger against Brabantio, but Othello does not take the bait. He feels that he (Brabantio) may do his worst because Othello is assured that his military services to the government will outweigh Brabantio's complaints of him marrying Desdemona. These answers to Iago's persistence show that he is still a character of calmness and dignity, and he still has the self-assurance suitable to command armies of men. When Othello is found by Cassio, he seems to be relieved because he does not like personal conflict, which would have occurred if Brabantio had found him instead. After he is found, Othello is taken to Brabantio where he is interrogated on how he possessed Desdemona enough in order to make her run off with him. Brabantio damns Othello and calls him an enchanter, saying that the "tender, fair, and happy" Desdemona was too shy of marriage, which is why she shunned all of the suitors sent to her. This entire scene helps to establish Othello as an alert and composed leader. Later in this act, Othello offers to explain how he won Desdemona. He chooses not to contradict or deny that he has used "magic" but when the true meaning of the "magic" comes to light it is shown that he used the magic of love and not a conjured magic. Iago also suspects Othello of having some kind of relationship with his own wife, although he doesn't know or even seem to care whether or not his suspicions have any foundation at all. Again, according to Iago, Othello is an "ass" because he has a "free and open nature." This act works as an introduction to the Othello character and shows how other characters react to his presence in different ways. The remaining acts of the play continue to show how the characters react to Othello's lifestyle changes. Even though he must rid Cassio of his lieutenant responsibilities forever, Othello explains how he still loves him. If it were up to him Othello would have reinstated Cassio at the first opportunity, but this would be bad political practice. He wishes to appease Desdemona by doing this but he realizes that he can't. These practices show that he is a good governor and does not wish to arouse hostilities in the city, with an untimely pardon of Cassio. Desdemona tells Emilia that Othello is not the jealous type, which Othello believes to be true himself. However, as the play progresses through Act 3, Othello talks to Iago telling him that their prior conversation gave him reason to suspect Desdemona's motives. As